Sleepwear Trends Around The World

Sleepwear trends vary greatly around the world, influenced by cultural traditions, climate, and personal preferences. Here are some popular sleepwear trends from different regions:


  1. Asian Sub-continent: In Pakistan and India during hot weather, people opt for loose-fitting and lightweight garments such as silk, cotton or linen nightgowns, pajama sets or the traditional kurta shalwar. Whereas during cold weather, thicker fabrics such as winter linen, velvet, marina, flannel, winter cotton and terry are becoming extremely popular.
  2. In Japan, traditional sleepwear includes loose-fitting garments called yukata or kimono, often made of lightweight cotton or silk. In China, silk pajamas with intricate designs are popular. In South Korea, hanbok pajamas, which resemble traditional Korean clothing, are becoming increasingly popular.
  3. Europe: In many European countries, people opt for cozy and comfortable sleepwear made of cotton or flannel. In colder regions, fleece onesies, woolen pajamas, and fluffy bathrobes are also popular.
  4. North America: In the United States and Canada, sleepwear trends range from classic cotton pajamas to trendy lounge sets made of soft materials like bamboo or modal. Additionally, oversized t-shirts or sweatshirts are commonly worn as sleepwear.
  5. Latin America: In many Latin American countries, people opt for loose-fitting and lightweight garments such as cotton or linen nightgowns or pajama sets.
  6. Africa: In some African countries, traditional sleepwear includes colorful and vibrant fabrics with intricate designs. In other regions, people prefer to wear loose-fitting garments made of breathable fabrics such as cotton.
  7. Oceania: In Australia and New Zealand, pajamas made of natural fibers like cotton or bamboo are popular. Additionally, oversized t-shirts or nighties are often worn as sleepwear.

Overall, the trend in sleepwear is moving towards comfort and sustainability, with people opting for natural fabrics and loose-fitting garments that allow for greater movement and relaxation during sleep.

ELORA by M in Pakistan is delivering premium quality and the most comfortable sleepwear in versatile styles and prints at most affordable prices around the world in more than 120 countries.

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